We are not above, but a part of nature

How Premium wear is taking action


We are on a mission to meet our net zero carbon target by 2035 to help reduce the impact on our planet and mitigate climate change.


We understand that taking on the climate change requires multi-dimensional approach, towards that end we are moving ahead with stead fast approach by adapting following strategies:-


1-Using used clothes: we are increasingly using fabrics made from used clothes for our garments. We are also working hard to meet our target of using 40% recycled(used) fabrics/clothes for most of our products by the year 2032. Towards that end, we are investing heavily our time and resources to meet this target.


 

2- We have set ourselves a goal of planting quarter million trees by 2032 to help lower carbon emissions and fight climate change.



3- We are utilising more renewable energy for our facilities which is helping us reduce our carbon footprint.



4- From the sourcing of resources to paper/card-based packaging, we are using more biodegradable materials in many aspects of the supply chain.



5-We are taking steps to protect the fragile ecosystem by ensuring waste is disposed off responsibly and ethically and recycle it as much as possible.



We understand that to mitigate the effects of climate change will require a long and sustained effort from multiple sides and from multiple stake holders however we believe if we all can start doing whatever is in our hands today into action then collectively it will make a big difference in the long run.